Masomphenya
Katswiri wotsogola padziko lonse lapansi wopeza zizindikiro,
Khalani gawo lofunikira la thanzi la munthu.
Mission
Pangani chithandizo chamankhwala mosavuta komanso anthu kukhala athanzi.
Mfundo zazikuluzikulu
Umphumphu: kukhulupirika kwa makasitomala, kwa anthu ammudzi, kukhulupirika ndiye maziko a bizinesi
Win-win: khalani ndi mwayi wopambana ndi makasitomala ndi ogulitsa, ndikupeza zotsatira zopambana ndi eni ake ndi antchito.
Udindo: dziwani kugwira ntchito ndikuchita, yesetsani kupanga ndi kulipira pantchito
Mgwirizano: kulimbitsa mgwirizano pakati pa madipatimenti ndi antchito
Zatsopano: Pitirizani kuphunzira, yesetsani kupanga zatsopano ndikukhala waluso pazatsopano
Kukula: Kukula limodzi ndi bizinesi, kupanga malo abwino ogwirira ntchito komanso chiyembekezo chantchito kwa antchito
